ETN – Howling Football
In a barbaric attempt to sweep the streets clean for EURO 2012, the Ukrainian government started to slaughter stray dogs and cats on a large scale. The German animal ...
This is an inspiring example of how a creative idea can win the hearts of millions. To promote a new electronic service the national Nicaraguan Lotto treated over 1 million Nicaraguans to a free bus ticket. The aim was to offer the broadest number of people the feeling of being struck by good luck. Through social media, word of mouth and spontaneous press coverage the campaign spread like an oil stain throughout the whole country..