MTV – Ocean Dildos
Every year, 8 millions tons of garbage arrives at the oceans. MTV Brazil tries to engage its young audience with this huge environmental problem with a provocative campaign called ...
This is an inspiring example of how a creative idea can win the hearts of millions. To promote a new electronic service the national Nicaraguan Lotto treated over 1 million Nicaraguans to a free bus ticket. The aim was to offer the broadest number of people the feeling of being struck by good luck. Through social media, word of mouth and spontaneous press coverage the campaign spread like an oil stain throughout the whole country..