Basel Tourism – Pokémon Go, The Revenge
The Basel tourism agency uses the Pokemon Go hype for an awesome piece of city marketing. The crazy video shows four life-sized Pikachus running the streets of Switzerland’s third-largest ...
This is an inspiring example of how a creative idea can win the hearts of millions. To promote a new electronic service the national Nicaraguan Lotto treated over 1 million Nicaraguans to a free bus ticket. The aim was to offer the broadest number of people the feeling of being struck by good luck. Through social media, word of mouth and spontaneous press coverage the campaign spread like an oil stain throughout the whole country..