This is an inspiring example of how a creative idea can win the hearts of millions. To promote a new electronic service the national Nicaraguan Lotto treated over 1 million Nicaraguans to a free bus ticket. The aim was to offer the broadest number of people the feeling of being struck by good luck. Through social media, word of mouth and spontaneous press coverage the campaign spread like an oil stain throughout the whole country..
With these impressive art installations in the streets of London, Amnesty International brings attention to hidden tragedies behind prison bars throughout the world. The face that is displayed on ...
The World Wide Fund For Nature (WWF) in Brazil came with this creative solution to raise donations. Magnetic posters were placed at cinemas, gyms and reception areas in companies. ...
In this award-winning holiday activation Dell tugs on your heartstrings by giving people with visual impairments an unforgettable experience. In partnership with Ballet Austin and eSight the tech brand equipped ...