Markplaats – 100.000 miniature cars
Marktplaats is the number one car sales website in the Netherlands. To symbolise the wide range of second hand vehicles BrandBase created this PR stunt. 100.000 miniature cars were parked ...
This is an inspiring example of how a creative idea can win the hearts of millions. To promote a new electronic service the national Nicaraguan Lotto treated over 1 million Nicaraguans to a free bus ticket. The aim was to offer the broadest number of people the feeling of being struck by good luck. Through social media, word of mouth and spontaneous press coverage the campaign spread like an oil stain throughout the whole country..