Tide – Loads of Hope
A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...
Another striking piece of advertising from Brazil. In this campaign pocket book manufacturer L&PM tries to increase the number of people who read books for pleasure. So they created a set of pockets that could actually be used as a subway tickets. The books were given out for free at a station so commuters could enjoy the wonderful stories while travelling. Be sure to watch the case video.
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A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...
Nice to see that pet food manufacturers try to activate their brand in modern ways. Friskies for example developed three iPad games for cats. If you look at this ...
Nothing tastes better than a cold beer at the end of a long and hot day. That’s why Heineken introduces the Vriesglas, a double-walled glass that instantly cools your ...