L&PM Pocket – TicketBook

12 June 2015 | Fastmovers

Another striking piece of advertising from Brazil. In this campaign pocket book manufacturer L&PM tries to increase the number of people who read books for pleasure. So they created a set of pockets that could actually be used as a subway tickets. The books were given out for free at a station so commuters could enjoy the wonderful stories while travelling. Be sure to watch the case video.