L&PM Pocket – TicketBook

12 June 2015 | Fastmovers

Another striking piece of advertising from Brazil. In this campaign pocket book manufacturer L&PM tries to increase the number of people who read books for pleasure. So they created a set of pockets that could actually be used as a subway tickets. The books were given out for free at a station so commuters could enjoy the wonderful stories while travelling. Be sure to watch the case video.

 

 

.

 

04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...
03 February 2009 |

Rimmel – Quick Dry Nail Polish

With these elegant and eye catching sculptures Rimmel tried to seduce ladies to try their new Quick Dry nail polish. The spectaculars were placed on busy shopping streets in ...
22 January 2013 | Fastmovers

McDonald’s – TrackMyMacca’s App

When it comes to sustainably, good food and health McDonald’s has a long way to go. To give their green image a boost McDonald’s launched the TrackMyMacca’s App.  It ...