Colgate – Don’t Forget
Giving away product samples is one way to teach children to brush their teeth three times a day. Colgate Thailand chooses a far more creative approach with a hidden ...
Another striking piece of advertising from Brazil. In this campaign pocket book manufacturer L&PM tries to increase the number of people who read books for pleasure. So they created a set of pockets that could actually be used as a subway tickets. The books were given out for free at a station so commuters could enjoy the wonderful stories while travelling. Be sure to watch the case video.
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