Lufthansa German Airline flies on a regular basis from Sweden to Berlin and wants to communicate this to a target audience of young Swedish travelers. They came up with the campaign Are you Klaus-Heidi? Lufthansa is promising a lucky traveler a whole new life in Berlin. A new apartment, a stylish bike and money for shopping – Lufthansa will pay for everything. But there’s a catch: contestants have to officially change their surname to Klaus-Heidi. Very cool idea, great campaign site.
This year the Shell Technology Centre Amsterdam (STCA) celebrates its 100th anniversary. To raise public engagement BrandBase created and developed the campaign Shaping the Future of Energy that focuses ...
People diagnosed with the rare cancer soft tissue sarcoma are told that they have months to live. The challenge of hearing these words is not only facing the cancer ...
Sometimes advertising has the power to really change lives. Like this organ-donor campaign from Brazil, in which die-hard Sport Club Recife fans showed how much they love their football ...