MTV – Ocean Dildos
Every year, 8 millions tons of garbage arrives at the oceans. MTV Brazil tries to engage its young audience with this huge environmental problem with a provocative campaign called ...
Lufthansa German Airline flies on a regular basis from Sweden to Berlin and wants to communicate this to a target audience of young Swedish travelers. They came up with the campaign Are you Klaus-Heidi? Lufthansa is promising a lucky traveler a whole new life in Berlin. A new apartment, a stylish bike and money for shopping – Lufthansa will pay for everything. But there’s a catch: contestants have to officially change their surname to Klaus-Heidi. Very cool idea, great campaign site.