ABTO – Bentley Burial
Brandactivation travels to Brazil to spot cool advertising cases. This stunt by the Brazilian Association of Organ Transplantation won Gold in Cannes last week. It all begun when the ...
Lufthansa German Airline flies on a regular basis from Sweden to Berlin and wants to communicate this to a target audience of young Swedish travelers. They came up with the campaign Are you Klaus-Heidi? Lufthansa is promising a lucky traveler a whole new life in Berlin. A new apartment, a stylish bike and money for shopping – Lufthansa will pay for everything. But there’s a catch: contestants have to officially change their surname to Klaus-Heidi. Very cool idea, great campaign site.