ANZ – GAYTM
ANZ Bank celebrated its 8th year sponsorship of Sydney’s Gay and Lesbian Mardi Gras with a wonderful activation. The bank commissioned artists to transform ten of the bank’s ATMs around ...
Lufthansa German Airline flies on a regular basis from Sweden to Berlin and wants to communicate this to a target audience of young Swedish travelers. They came up with the campaign Are you Klaus-Heidi? Lufthansa is promising a lucky traveler a whole new life in Berlin. A new apartment, a stylish bike and money for shopping – Lufthansa will pay for everything. But there’s a catch: contestants have to officially change their surname to Klaus-Heidi. Very cool idea, great campaign site.