Philips – Mother’s Energy
In honor of Mother’s Day in Argentina (Oct 15) Philips came up with an inspiring idea to celebrate the energy that moms evince during their daily lives. They asked ...
Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than traditional messaging – the brand incorporated a subtle but visible lump in its bar of soap. The Soap with a Lump was launched in collaboration with the Indian Cancer Society and distributed to women through its screening camps. The multi award-winning campaign started a conversation about self-examination and is being extended across India.