Starbucks – Interactive Storefront
To promote the launch of the new My Starbucks Rewards program Starbucks unveiled this nice piece of digital eye candy. Four of the highest traffic windows in Toronto and ...
Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than traditional messaging – the brand incorporated a subtle but visible lump in its bar of soap. The Soap with a Lump was launched in collaboration with the Indian Cancer Society and distributed to women through its screening camps. The multi award-winning campaign started a conversation about self-examination and is being extended across India.