Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than traditional messaging – the brand incorporated a subtle but visible lump in its bar of soap. The Soap with a Lump was launched in collaboration with the Indian Cancer Society and distributed to women through its screening camps. The multi award-winning campaign started a conversation about self-examination and is being extended across India.
To mark the end of Lidl’s Grillmeister campaign, Brandbase developed and organized The Dutch Grillmeister Championship. During this lively event seventeen men and women competed for the title ‘Grillmeister ...
In this campaign Coca-Cola Israel mixes two social worlds that kids love: Facebook and summer events. The company hosted a range of summer activities where teenagers were able to ...
For many people the coffee cup is like an inseparable friend. That inspired Finnish coffee roastery company Paulig to find a way to put a new spin on the re-usable ...