MACMA – Man Boobs

Time and time again social media remove photos and videos of women trying to raise awareness of breast cancer. Due to this wide censorship of women’s breasts – nipples in particular – MACMA (an Argentinian Breast Cancer charity) was faced with a major obstacle for its new campaign promoting self-exam. But then came up with a brilliant idea: boobs that aren’t censored. In an award winning and extremely successful video they used an overweight man, Henry. with enough breast tissue to perform the regular checks women should be doing. Big thumbs up for the creatives at David Buenos Aires!