Markplaats – 100.000 miniature cars

01 October 2013 | Services

Marktplaats is the number one car sales website in the Netherlands. To symbolise the wide range of second hand vehicles BrandBase created this PR stunt. 100.000 miniature cars were parked at a square in Rotterdam. Every car contained a unique code that could win you the real car at the Marktplaats website. A post on Facebook attracted more than hundred participants (and a lot of national and local media) to the event. All 100.000 toy cars were gone within 23 minutes. Look here for the video registration.

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