PromPerú – Suitcases of Peru
Tourism boards often spent shitloads of money on digital display in major airports. Instead of burning their marketing budget on this expensive way of advertising, Peru’s tourism board came ...
The Massachusetts State Lottery poured $1.1 billion in net profit into local aid across in 2019. In this activation the organization showed people first-hand what the money they’ve generated for their communities actually looks like. In Boston, a massive structure was built using the pallets of money, creating the shape and topography of the state of Massachusetts. That’s a lot of (fake) dough.