Brandactivation.nl new style
Since 2005 Brandactivation.nl collects the most innovative and effective cross media advertising concepts from all over the world. We thought it was time to give our blog a new ...
The Massachusetts State Lottery poured $1.1 billion in net profit into local aid across in 2019. In this activation the organization showed people first-hand what the money they’ve generated for their communities actually looks like. In Boston, a massive structure was built using the pallets of money, creating the shape and topography of the state of Massachusetts. That’s a lot of (fake) dough.