Mastercard – True Name

For many transgender and nonbinary individuals, using their credit card is a pain point. They have been denied service and endured harassment when the name on their card misrepresents their true identity. With True Name, people can have their chosen names proudly displayed on the front of their Mastercards. What began as a marketing idea became a product that changed an entire industry. True Name won gold at this year’s Cannes Lions Festival.