McDonald's – Snow Billboard
McDonald’s treats Canadian skiers on their way to Whistler mountain to a cool piece of snow fun. A digital billboard next to the highway translates real-time snowfall data into ...
It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of near-perfect rejects were released as the Rejected Ales range – the best beers you were never meant to taste. Each of the 27 cans told a story of its rejection, brought to life in fridges, outdoor, press, film, radio and sample packs for journalists and influencers. Rejected Ales and Original Ale were distributed in leading drinks retailers, allowing beer lovers to discover the journey to perfection. The campaign resulted in a major sales increase of the Original Ale, as can be seen in the case study.
McDonald’s treats Canadian skiers on their way to Whistler mountain to a cool piece of snow fun. A digital billboard next to the highway translates real-time snowfall data into ...
Cool campaign that connects Pringles with the upcoming festival season. After downloading the Crunch Band app your smartphone turns into an instrument and you become an instant rock god. ...
On National Coffee Day Nescafé Colombia paid homage to coffee and the people who grow it with limited-edition flipbooks, which were made with the very liquid that inspired its ...