Lexus – Trace Your Road
Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace ...
Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy disguised as a mall poster tried to seduce shoppers in a Canadian mall to play a good old game of Pictionary. The result was some truly impromptu fun.