Axe – Hair Crisis Relief
Axe launched this funny and inventive online campaign for teenagers. 100 girls judge the hair of guys who have uploaded pictures of themselves. Is their hairdo hot or not? ...
It’s estimated that 30% of Sweden’s wild bees are threatened. A big problem is that they lack places to live. As part of McDonald’s Sweden’s sustainability work restaurants have started producing billboards that double as bee hotels. The boards are permanent wood installations with drilled holes in the copy (‘always open’) where wild bees and other insects can make themselves comfortable. All McDonald’s franchisees have the opportunity to order their own bee hotel boards and customize the messaging.