Donat MG – Roylet
Donat MG likes to present itself as a mineral water that has a great effect on digestion. In this funny activation the brand emphasizes its health benefits in a ...
It’s estimated that 30% of Sweden’s wild bees are threatened. A big problem is that they lack places to live. As part of McDonald’s Sweden’s sustainability work restaurants have started producing billboards that double as bee hotels. The boards are permanent wood installations with drilled holes in the copy (‘always open’) where wild bees and other insects can make themselves comfortable. All McDonald’s franchisees have the opportunity to order their own bee hotel boards and customize the messaging.