MCDONALDS – HAPPY TABLE
With Happy Table McDonald’s takes its kids marketing strategy to the next level. Using Near Field Communication technology the fast food giant transformed dinner tables into digital playgrounds. The concept ...
Check this inventive product placement by McDonald’s in Poland. At Warsaw Central Station a promo message is integrated in the train station timetables. Did you get delayed by 20 minutes? This gives you time to enjoy a burger with fries. The arrow under the timetable directs you straight to the restaurant.