Cadbury – Share the Joy
Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these ...
Check this great outdoor campaign for McDonalds in Stockholm. In Pick N’ Play passers-by can compete in a fun challenge on an interactive billboard, using their smartphones. By using the latest geo technology for smartphones there is no app download required, which makes participating easy as beans. If players last for more than thirty seconds they win a coupon for free fast food at a nearby McDonalds.