McDonald's – Snow Billboard

24 February 2016 | Fastmovers

McDonald’s treats Canadian skiers on their way to Whistler mountain to a cool piece of snow fun. A digital billboard next to the highway translates real-time snowfall data into the amount of whipped cream that is displayed on McDonald’s coffee cups. 

22 March 2011 |

Coca Cola – Maroon 5 session

Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. ...
09 April 2021 | Fastmovers

Lux – The Soap with a Lump

Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than ...
20 May 2013 |

Orphea – The Billboard Trap

Nice example of show, don’t tell advertisement from Italy. Insectide spray Orphea4D Protection built this billboard next to a busy road in Milan. It looks like normal, but after ...