McDonald’s – TrackMyMacca’s App

22 January 2013 | Fastmovers

When it comes to sustainably, good food and health McDonald’s has a long way to go. To give their green image a boost McDonald’s launched the TrackMyMacca’s App.  It takes Australians behind the scenes of their meal, showing them where their Big Macs, French Fries and Chicken McNuggets has come from. Nice example of branded storytelling.

30 September 2019 | Fastmovers

Kentucky Fried Chicken – Wedding Service

Greasy food and white dresses don’t sound like a match made in heaven, but according to Kentucky Fried Chicken Australia its outlets are indeed a hot spot for wedding ...
22 September 2014 |

Shell – Footstep Powered Football Pitch

In a favela in the heart of Rio de Janeiro Shell built the world’s first soccer pitch to have floodlights powered by footsteps. The 200 specially designed tiles placed ...
04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...