McDonald’s – TrackMyMacca’s App

22 January 2013 | Fastmovers

When it comes to sustainably, good food and health McDonald’s has a long way to go. To give their green image a boost McDonald’s launched the TrackMyMacca’s App.  It takes Australians behind the scenes of their meal, showing them where their Big Macs, French Fries and Chicken McNuggets has come from. Nice example of branded storytelling.