McDonald’s – TrackMyMacca’s App

22 January 2013 | Fastmovers

When it comes to sustainably, good food and health McDonald’s has a long way to go. To give their green image a boost McDonald’s launched the TrackMyMacca’s App.  It takes Australians behind the scenes of their meal, showing them where their Big Macs, French Fries and Chicken McNuggets has come from. Nice example of branded storytelling.

17 March 2009 | Fastmovers

Axe – Armpit Oracle

Last year there was an Axe TV-commercial about a guy with very, very sweaty armpits. The Swedish online campaign Armpit Oracle uses a more subtle approach. Don’t forget to ...
01 June 2010 | Fastmovers

Heineken – Your Heineken

The personalization of beer bottles had been done before, but Heineken does it in a really great way in their new international marketing concept. Your Heineken allows beer drinkers ...
12 January 2015 | Fastmovers

Coca-Cola – Share a White Christmas

Coca-Cola did it again with a heartfelt Christmas activation. With a charming installation they transported snow fun from a stone cold Finland to a tropical Singapore. This case video ...