McDonald’s – Winter Sports Weeks

06 February 2009 | Fastmovers

Dreadful snow conditions threaten this year’s ski season in this funny online teaser for the McDonald’s Winter Sports Weeks in Holland. When the webpage fades away it turns out to be a price contest. Part of the campaign is an interactive television commercial in cooperation with Dutch telecom company UPC. With their remote control viewers can get access to more information about the Winter Sports Weeks.