Mercedes – Key to Viano

20 February 2012 | Durables

Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro station and then travel further into the city. With Key to Viano Mercedes developed an innovative concept that tickles the curiosity of this target audience. Their remote car keys gave exclusive access to interactive billboards that showed how spacious the new Viano is.
 

27 November 2009 | Durables

IKEA – Facebook Showroom

IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook ...
11 September 2017 |

IKEA – The Human Catalogue

Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
28 January 2014 |

Nokia – Pass it On

For this interesting social photo experiment Nokia distributed 30 smartphones in 30 cities around the world. They gave the new Lumia 1020 to volunteers who have been urged to ...