Heineken – The Jonah Lomu Machine
What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub that is packed with sport fans? Heineken did ...
Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro station and then travel further into the city. With Key to Viano Mercedes developed an innovative concept that tickles the curiosity of this target audience. Their remote car keys gave exclusive access to interactive billboards that showed how spacious the new Viano is.