Mercedes – Key to Viano

20 February 2012 | Durables

Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro station and then travel further into the city. With Key to Viano Mercedes developed an innovative concept that tickles the curiosity of this target audience. Their remote car keys gave exclusive access to interactive billboards that showed how spacious the new Viano is.
 

15 December 2015 | Durables

LG OLED TV – All the Colors of the Universe

Light pollution in big cities, doesn’t let us see the stars as they are. LG OLED TV invites people in Santiago de Chili to watch the real colors of ...
04 January 2017 | Fastmovers

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...
19 February 2010 |

Adidas – Augmented Reality

Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...