Mercedes-Benz has come up with a powerful way to promote its self-driving technology. Most South African’s will remember the famous and Gold Lion winning commercial from 1990 that featured Christopher White, a man who crashed down the side of a cliff near Cape Town. Launching the S-Class range of Intelligent Drive vehicles the company has taken White back to Chapman’s Peak. It’s the same treacherous road, and the same driver behind the wheel – but the twist is, it’s in an autonomous driving car. The result is a dramatic and memorable documentary-style content piece.
G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves ...
Reebok joins the 3D street art hype with a project of truly epic proportions. In London’s November rain two artists created a gigantic 1,160.4m² artwork. The target: promote Reebok’s CrossFit ...
Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...