Adidas – Ready to Run
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...
Mercedes-Benz has come up with a powerful way to promote its self-driving technology. Most South African’s will remember the famous and Gold Lion winning commercial from 1990 that featured Christopher White, a man who crashed down the side of a cliff near Cape Town. Launching the S-Class range of Intelligent Drive vehicles the company has taken White back to Chapman’s Peak. It’s the same treacherous road, and the same driver behind the wheel – but the twist is, it’s in an autonomous driving car. The result is a dramatic and memorable documentary-style content piece.