Scrabble – Scrabble Wifi
Nice to see that an inconic family game like Scrabble uses this kind of creative brand activation. With Scrabble Wifi people could win free wifi minutes in places without ...
Love this one from Mercedes. To promote its Active Park System the company sent out a fleet of cars into the streets of Stuttgart in the busy days just before Christmas. One the Active Park features is that it automatically detects empty car spaces by passing them. This technique was linked to a Twitter Channel. The result: people in Stuttgart could online check where free parking spots were available. Look here for case study.