Mercedes – Key to Viano
Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro ...
Love this one from Mercedes. To promote its Active Park System the company sent out a fleet of cars into the streets of Stuttgart in the busy days just before Christmas. One the Active Park features is that it automatically detects empty car spaces by passing them. This technique was linked to a Twitter Channel. The result: people in Stuttgart could online check where free parking spots were available. Look here for case study.