Smart – The Most Open Test Drive in the World
It’s feel good Friday. That means it’s time for a sunny case. In this one Smart invited duo’s (partners, best friends, mothers and daughters) for test drive in the ...
Love this one from Mercedes. To promote its Active Park System the company sent out a fleet of cars into the streets of Stuttgart in the busy days just before Christmas. One the Active Park features is that it automatically detects empty car spaces by passing them. This technique was linked to a Twitter Channel. The result: people in Stuttgart could online check where free parking spots were available. Look here for case study.