Mercedes – Tweet Fleet

30 March 2012 | Durables

Love this one from Mercedes. To promote its Active Park System the company sent out a fleet of cars into the streets of Stuttgart in the busy days just before Christmas. One the Active Park features is that it automatically detects empty car spaces by passing them. This technique was linked to a Twitter Channel. The result: people in Stuttgart could online check where free parking spots were available. Look here for case study.

17 August 2009 | Durables

IKEA –IKEA-fans

Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the ...
20 July 2017 |

Indian – Motorcycle Ink  

Indian Motors brings the concept of love brand to the next level in a testosterone driven campaign in which fans can get a tattoo from burnout residue from motocross ...
31 December 2018 |

Volkswagen – Annie. The Beetle

Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...