Method – Drag Cleans

26 March 2021 | Fastmovers

This beautiful disruptor by Method fuels our desire for some big and bold live activations. In the coolest campaign for cleaning stuff ever the eco-friendly brand collaborated with seven of the UK’s hottest drag acts to challenge stereotypes and gender norms. Kicking off with drag shows in partnership with the LGBT Foundation – Method also funded the charity for 12 months – the campaign became a massive PR success and also appeared in a series of out of home and print ads.