Microsoft – Changing the Game

24 July 2019 | Durables

Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the Game. What started with a two-minute film during the Super Bowl became a talk of a nation and resulted in a massive grow in Microsoft’s social voice. The campaign won the Grand Prix in Brand Experience & Activation during this year’s Cannes Lions.