Scrabble – Scrabble Wifi
Nice to see that an inconic family game like Scrabble uses this kind of creative brand activation. With Scrabble Wifi people could win free wifi minutes in places without ...
Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the Game. What started with a two-minute film during the Super Bowl became a talk of a nation and resulted in a massive grow in Microsoft’s social voice. The campaign won the Grand Prix in Brand Experience & Activation during this year’s Cannes Lions.