Miele Powerwash – Foam Festival Party

31 August 2017 | Durables

A neat and reliable German washing machine brand as sponsor of a pretty wild Dutch music festival? This kickass brand activation proves that it can work. At the Lowlands festival Miele built a life-size washing machine installation in which visitors could wash themselves instead of waiting in line for the campsite shower. Once inside they entered an outrageous foam party and while they were partying, their smelly outfit was washed and dried.

18 January 2012 | Durables

IKEA – A Voyeur’s Dream

Nice guerilla campaign with a Big Brother twist in the Auber metro station in Paris. For six days five adults lived in a fully furnished 52 square meter show ...
27 April 2012 | Durables

Samsung Galaxy Note – Holland salutes André Kuipers

With Who is Notasso? Samsung Galaxy Note launched a very effective interactive campaign in The Netherlands. More than 50,000 people used the Facebook app to let their pictures mash ...
09 March 2010 | Durables

Philips – Parallel Lines

Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to ...