Miele Powerwash – Foam Festival Party

A neat and reliable German washing machine brand as sponsor of a pretty wild Dutch music festival? This kickass brand activation proves that it can work. At the Lowlands festival Miele built a life-size washing machine installation in which visitors could wash themselves instead of waiting in line for the campsite shower. Once inside they entered an outrageous foam party and while they were partying, their smelly outfit was washed and dried.