Miele Powerwash – Foam Festival Party

31 August 2017 | Durables

A neat and reliable German washing machine brand as sponsor of a pretty wild Dutch music festival? This kickass brand activation proves that it can work. At the Lowlands festival Miele built a life-size washing machine installation in which visitors could wash themselves instead of waiting in line for the campsite shower. Once inside they entered an outrageous foam party and while they were partying, their smelly outfit was washed and dried.

17 March 2009 | Durables

HEAD – Speed Lessons

Racquet producer HEAD launched a very funny online campaign to promote their new model. The site Speed Lessons brings us six cheeky cartoons with the voice-over of tennis pro ...
02 March 2012 | Durables

Intel – Pop-Up Theatre

With a new take on the worn-out flashmob concept, Intel demonstrates the design and responsiveness the new Ultrabooks. Sixty people with Ultrabooks synched together to create a Pop-Up Theatre in a ...
20 December 2013 | Durables

Renault Zoe – Life size scalextric

To promote the new electric Zoe Renault built a life-size scalextric around the streets of central London. Two Zoe cars were modified to be controlled using scalextric’s controllers, which ...