Ford C-Max – Augmented Reality campaign
The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique ...
Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat MINI sends out a heavily customized Cooper Countryman onto the streets of London. On its nightly drives through the city, it showcases brightly coloured videos, graphics and animations contributed by people around the world via Facebook and Twitter. Check this video for an impression. And look here for a behind the scenes article.