IKEA – The Human Catalogue
Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat MINI sends out a heavily customized Cooper Countryman onto the streets of London. On its nightly drives through the city, it showcases brightly coloured videos, graphics and animations contributed by people around the world via Facebook and Twitter. Check this video for an impression. And look here for a behind the scenes article.
Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ...
This interactive film experience by the Danish fashion brand Only won quite a lot of prestigious advertisement awards. The Liberation is an impressive campaign that brings together the elements ...