Xbox – Tomb Raider Survival Billboard
Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, ...
Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat MINI sends out a heavily customized Cooper Countryman onto the streets of London. On its nightly drives through the city, it showcases brightly coloured videos, graphics and animations contributed by people around the world via Facebook and Twitter. Check this video for an impression. And look here for a behind the scenes article.