Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat MINI sends out a heavily customized Cooper Countryman onto the streets of London. On its nightly drives through the city, it showcases brightly coloured videos, graphics and animations contributed by people around the world via Facebook and Twitter. Check this video for an impression. And look here for a behind the scenes article.
G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves ...
With this impressive blend of outdoor, print and social Apple shows that people take incredible photos and videos on an iPhone 6 on a daily basis. The campaign features media ...
If it comes to brand experiences The North Face in South Korea dares to go to the max. In its Extreme Shopping campaign, the outdoor specialist surprises shoppers with ...