Mini – Created in a Countryman

13 September 2018 | Durables

Turns out, the MINI Countryman isn’t so mini. To artfully illustrate that the 2019 model has enough space for the biggest adventures, MINI teamed up with stop-motion animator Kirsten Lepore (Underwater) and diorama duo Nix + Gerber (Camping). They were asked to create films celebrating the possibilities of the trunk space. But there was a catch: both works of art had to be entirely created and filmed inside the trunk of the Countryman. The video on the right shows the making of this charming ad.

 

25 March 2016 | Durables

Smart – The Most Open Test Drive in the World

It’s feel good Friday. That means it’s time for a sunny case. In this one Smart invited duo’s (partners, best friends, mothers and daughters) for test drive in the ...
29 December 2010 | Durables

IKEA – New Years Cheers App

Just before New Years Eve IKEA launched this funny app that allows you to tap two iPhones together to celebrate a precious moment. Choose a glass from the IKEA ...
20 January 2014 | Durables

Sony – Xperia Xperience

Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...