Ford C-Max – Augmented Reality campaign
The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique ...
Turns out, the MINI Countryman isn’t so mini. To artfully illustrate that the 2019 model has enough space for the biggest adventures, MINI teamed up with stop-motion animator Kirsten Lepore (Underwater) and diorama duo Nix + Gerber (Camping). They were asked to create films celebrating the possibilities of the trunk space. But there was a catch: both works of art had to be entirely created and filmed inside the trunk of the Countryman. The video on the right shows the making of this charming ad.