Sony – The Xperia Soda Stunt
With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free ...
A virtual reality game for the iPhone. That’s the best way to describe this interactive campaign for MINI. To promote the MINI Countryman, Jung van Matt Sweden created the iPhone App Getaway Stockholm. In this game players search for a virtual MINI in the streets of Stockholm on their mobile phones. When they catch it, they run as fast as they can out of its orbit to prevent other potential takers from swiping it. The first player to have the car in their possession for a week wins a Countryman. After checking this trailer one question remains. Who is going to keep up with this rat race for one whole week?