MINI – Getaway Stockholm

29 October 2010 | Durables

A virtual reality game for the iPhone. That’s the best way to describe this interactive campaign for MINI. To promote the MINI Countryman, Jung van Matt Sweden created the iPhone App Getaway Stockholm. In this game players search for a virtual MINI in the streets of Stockholm on their mobile phones. When they catch it, they run as fast as they can out of its orbit to prevent other potential takers from swiping it. The first player to have the car in their possession for a week wins a Countryman. After checking this trailer one question remains. Who is going to keep up with this rat race for one whole week?

11 June 2010 | Durables

Volvo – Subject60

Stylish & trendy. A car with a bite for cosmopolitans. With the ‘naughty’ S60 Volvo tries to shake of its Swedish dullness image. Therefore they launched the experimental Subject60 ...
20 February 2012 | Durables

Mercedes – Key to Viano

Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro ...
16 August 2013 | Durables

Honda – Project Drive-In

In less than three months, the majority of American drive-in theatres will face closure with the movie industry’s switch from film to digital. With Project Drive-In Honda tries to ...