MINI – Getaway Stockholm

29 October 2010 | Durables

A virtual reality game for the iPhone. That’s the best way to describe this interactive campaign for MINI. To promote the MINI Countryman, Jung van Matt Sweden created the iPhone App Getaway Stockholm. In this game players search for a virtual MINI in the streets of Stockholm on their mobile phones. When they catch it, they run as fast as they can out of its orbit to prevent other potential takers from swiping it. The first player to have the car in their possession for a week wins a Countryman. After checking this trailer one question remains. Who is going to keep up with this rat race for one whole week?