Mini – Remote-controlled miniatures

15 August 2012 | Durables

This funny piece of clandestine advertising caused big commotion in Olympic London. Several remote-controlled miniatures of Mini cars were whizzing around the athletics stadium to shuttle javelins, discus and hammers back to the athletes. It has triggered branding questions at what are strictly ad-free Olympic venues at the London Games. For BMW – that produces the Mini – the buzz of course was great news: pictures of the mini Mini were a big social media hit.

17 June 2011 | Durables

Diesel – I Like

In this innovative campaign Diesel brings the Facebook ‘like-thumb’ to real life. In a Diesel store in Madrid all the clothes were provided with a QR Code. Customers could ...
03 March 2016 |

Samsung Gear VR – #BeFearless

Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ...
11 September 2017 |

IKEA – The Human Catalogue

Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...