Mini – Remote-controlled miniatures

15 August 2012 | Durables

This funny piece of clandestine advertising caused big commotion in Olympic London. Several remote-controlled miniatures of Mini cars were whizzing around the athletics stadium to shuttle javelins, discus and hammers back to the athletes. It has triggered branding questions at what are strictly ad-free Olympic venues at the London Games. For BMW – that produces the Mini – the buzz of course was great news: pictures of the mini Mini were a big social media hit.

08 December 2016 | Durables

BLACK+DECKER – FLOOR99.9

The new Black & Decker steam cleaners eliminates 99.9% of all bacteria. To create a buzz around the launch of these products Black & Decker opened a pop-up restaurant ...
18 July 2014 | Durables

GALAXY S5 – UNDERWATERSELFIE CHALLENGE

To prove the water resistance of the Galaxy S5 Samsung confronted people in Zurich with an unexpected challenge. They had to jump into the ice-cold lake and take an ...
20 January 2015 | Durables

DJ QBert – Conductive Ink Album Cover

This album cover by the American DJ QBert is a great example of the creative things you can do with conductive ink technology. By touching the album cover people ...