Mini – Short Cut Billboards

21 May 2018 | Durables

The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives from Serviceplan Munich came up with an original translation of the feature into people’s analogue world. By fitting doors, ladders and stairs to special billboards, they created opportunities for pedestrians in Berlin to shorten the distance they walked by up to 12 minutes. All the short cut billboards carried the message: ‘Faster through the city with Mini Connected.’

 

27 September 2017 |

37.5 Technology – Cliffside Pop-up Shop

Check out the world’s most remote pop-up shop, 6000ft above the ground on the side of the Bastille Wall in Colorado. At this Cliffside Shop outdoor adventurers could get ...
23 August 2013 |

Scribe – The ScribeBillboard

Scribe is a Mexican notebooks brand with 50 years of tradition. Because notebooks aren’t exactly a hot topic with the tablet generation they came up with this inspirational campaign, ...
19 February 2010 | Durables

Adidas – Augmented Reality

Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...