Mini – Short Cut Billboards

21 May 2018 | Durables

The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives from Serviceplan Munich came up with an original translation of the feature into people’s analogue world. By fitting doors, ladders and stairs to special billboards, they created opportunities for pedestrians in Berlin to shorten the distance they walked by up to 12 minutes. All the short cut billboards carried the message: ‘Faster through the city with Mini Connected.’

 

13 February 2017 |

ASICS – The Big Chase

For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand ...
27 July 2009 | Durables

Volkswagen – Catch the Polo

A new model Volkswagen Polo drives across The Netherlands for a week. Whoever spots the car can hold it on the street and take over the wheel. The contestant ...
15 December 2014 |

The North Face – See for Yourself Taxi

Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...