Mini – Short Cut Billboards

21 May 2018 | Durables

The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives from Serviceplan Munich came up with an original translation of the feature into people’s analogue world. By fitting doors, ladders and stairs to special billboards, they created opportunities for pedestrians in Berlin to shorten the distance they walked by up to 12 minutes. All the short cut billboards carried the message: ‘Faster through the city with Mini Connected.’