Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
With The Social Swipe the German non-profit organisation Misereor developed an interactive billboard that takes credit cards so people easily could make a small donation. This really is a fantastic concept with a great visual and technical execution. Take a look at the case video for the whole story.