Für Leben – The Waiting Time Experiment
In order to catch public opinion attention around the lack of organ donors, the German association Für Leben has created this impactful campaign. The short documentary The Waiting Time ...
Are scare tactics an effective way to get a message across? Mollie’s Fund, a non-profit cancer awareness foundation, thinks it is when you looking for a real behavioural change. They seduced unsuspecting New Yorkers with a free tan in a new salon. But when people arrived they got a morbid surprise. Their horrified reactions were captured on video.