Initiative Vermisste Kinder – Interactive platform
This German campaign shows that a combination of vision, creative ideas and an organic use of marketing techniques can result in a great and unique interactive network. Look here ...
Are scare tactics an effective way to get a message across? Mollie’s Fund, a non-profit cancer awareness foundation, thinks it is when you looking for a real behavioural change. They seduced unsuspecting New Yorkers with a free tan in a new salon. But when people arrived they got a morbid surprise. Their horrified reactions were captured on video.