KLM & Airbnb – The Airplane Apartment
This is one of the coolest advertising stunts we’ve seen in the last couple of months. In partnership with Airbnb the Dutch airline KLM organized a contest in which ...
Are scare tactics an effective way to get a message across? Mollie’s Fund, a non-profit cancer awareness foundation, thinks it is when you looking for a real behavioural change. They seduced unsuspecting New Yorkers with a free tan in a new salon. But when people arrived they got a morbid surprise. Their horrified reactions were captured on video.