Paulig – Muki
For many people the coffee cup is like an inseparable friend. That inspired Finnish coffee roastery company Paulig to find a way to put a new spin on the re-usable ...
This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to different locations in Europe. The only key to open the fridge was a Canadian passport. Look here for the case video and here for the making of. Really nice work!