Molson Canadian – The Beer Fridge

12 July 2013 | Fastmovers

This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to different locations in Europe. The only key to open the fridge was a Canadian passport. Look here for the case video and here for the making of. Really nice work!
 

18 June 2018 | Fastmovers

Norrlands Guld – The Social Beer

In this pretty brilliant social activation Swedish brewer Norrlands Guld Beer blends two crucial elements of World Cup viewing: beer and Twitter (during the last World Cup in 2014 ...
16 March 2010 | Fastmovers

Heineken – Italy Activation

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan ...
25 September 2019 | Fastmovers

McDonald’s –Billboard Bee Hotels

It’s estimated that 30% of Sweden’s wild bees are threatened. A big problem is that they lack places to live. As part of McDonald’s Sweden’s sustainability work restaurants have ...