Wendy’s – Keeping Fortnight Fresh
As it comes to the biggest game in the world brands are either left tweeting about it from the sidelines or paying big bucks for in-game sponsorships. But when ...
This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to different locations in Europe. The only key to open the fridge was a Canadian passport. Look here for the case video and here for the making of. Really nice work!
As it comes to the biggest game in the world brands are either left tweeting about it from the sidelines or paying big bucks for in-game sponsorships. But when ...
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
It’s interesting to see in what way companies going to use Apple’s iPad for their brand activation. Clothing retailer The Gap does a very good job with the 1969 ...