Superette – Short shorts
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to different locations in Europe. The only key to open the fridge was a Canadian passport. Look here for the case video and here for the making of. Really nice work!