In this engaging social experiment Momondo tries online travel agency invited a group of 67 patriots from all over the world and offered them to take a DNA test to find out more about their ancestry. That resulted in a revealing mini documentary that became a huge viral hit. The message: we are more connected to the rest of the world than we realise. The project is part of a wider campaign in which people can win a ‘DNA journey’ and visit the regions from which they originate.
The British non-profit organization Women’s Aid created this impressive outdoor campaign for International Women’s Day. In busy shopping streets in London and Birmingham innovative digital billboard showed the face ...
A virtual music box. That’s maybe the best way to describe the Axion Banner Concerts. In this very original online contest Dexia’s youth bank Axion gave 25 talented Belgium ...
To promote a modern tv-version of Alice in Wonderland Syfy Channel created a wonderful world of innovative multimedia marketing. On the internet, Twitter, in media and live on the ...