In this engaging social experiment Momondo tries online travel agency invited a group of 67 patriots from all over the world and offered them to take a DNA test to find out more about their ancestry. That resulted in a revealing mini documentary that became a huge viral hit. The message: we are more connected to the rest of the world than we realise. The project is part of a wider campaign in which people can win a ‘DNA journey’ and visit the regions from which they originate.
In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to ...
To show the effect that alcohol has on your reflexes insurance company Alliance installed Drunken Mirrors in Brazilian bars. The target: warn people not to drive after drinking. An ...
Nowadays, almost every multimedia campaign uses social networks. But you seldom see a concept as intriguing and innovative as Vodafone’s Madame Tre Sesti. This online fortune teller gives you ...