Momondo – The DNA Journey

12 June 2016 | Services

In this engaging social experiment Momondo tries online travel agency invited a group of 67 patriots from all over the world and offered them to take a DNA test to find out more about their ancestry. That resulted in a revealing mini documentary that became a huge viral hit. The message: we are more connected to the rest of the world than we realise. The project is part of a wider campaign in which people can win a ‘DNA journey’ and visit the regions from which they originate.