Gatorade – Mission Control
Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...
Last summer a pretty weird video has gone viral. It shows a man lying in a drone-suspended hammock and floating through the sky over the Georgian town Khashuri. He appears to be completely relaxed as he is enjoying a beer. People on the ground started filming and by the next morning the videos started a news hype in Georgia. The perfect time for Natakhtari Brewery to reveal that they initiated the stunt to inspire Georgians to take it easy and chill out. And this was just the start of a very successful and effective campaign, a can be seen in the case video.