SNCF – Public peeing
Wild peeing is long-standing tradition in Paris. The city of lights has been blighted by public urination, especially around train stations. To discourage people from urinating wherever they please ...
Really great example of how to use augmented reality for a live event. To promote the launch of a new channel in Hungary National Geographic developed this high tech 3D installation that allowed passers-by to feel one with all the beauty the network has to offer. 1000s of people interacted with the National Geographic brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result.