Qualcomm – Best Bus Stop Ever
Chipmaker Qualcomm aims to everyday life better with mobile. Therefore they organized a series of cheerful mini-events at a bus stop. Fun activation that generated more than 3 million ...
Really great example of how to use augmented reality for a live event. To promote the launch of a new channel in Hungary National Geographic developed this high tech 3D installation that allowed passers-by to feel one with all the beauty the network has to offer. 1000s of people interacted with the National Geographic brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result.