Paulig – Muki
For many people the coffee cup is like an inseparable friend. That inspired Finnish coffee roastery company Paulig to find a way to put a new spin on the re-usable ...
Finding inspiration from lovelocks around the world Nescafé came up with this feel good outdoor activation. The coffee brand locked thousands of its famous red mugs to bridges, benches and fences in Croatian cities. People could only unlock a mug using a Nestcafé Facebook application. The result is an interesting mix of digital and the offline world. Be sure to check out the case study.