McDonald's – Snow Billboard
McDonald’s treats Canadian skiers on their way to Whistler mountain to a cool piece of snow fun. A digital billboard next to the highway translates real-time snowfall data into ...
Finding inspiration from lovelocks around the world Nescafé came up with this feel good outdoor activation. The coffee brand locked thousands of its famous red mugs to bridges, benches and fences in Croatian cities. People could only unlock a mug using a Nestcafé Facebook application. The result is an interesting mix of digital and the offline world. Be sure to check out the case study.