CIF – Cleaning up Romania
We don’t see a lot of cool campaigns from Eastern Europe, but this one by CIF in Romania is certainly worth checking out. The Unilever-owned cleaning brand launched an app ...
Finding inspiration from lovelocks around the world Nescafé came up with this feel good outdoor activation. The coffee brand locked thousands of its famous red mugs to bridges, benches and fences in Croatian cities. People could only unlock a mug using a Nestcafé Facebook application. The result is an interesting mix of digital and the offline world. Be sure to check out the case study.