Nivea – Stress test
This humorous and bold activation has a lot of viral potential. The video is quite light on branding, but you sure will remember it is from NIVEA. And to ...
Finding inspiration from lovelocks around the world Nescafé came up with this feel good outdoor activation. The coffee brand locked thousands of its famous red mugs to bridges, benches and fences in Croatian cities. People could only unlock a mug using a Nestcafé Facebook application. The result is an interesting mix of digital and the offline world. Be sure to check out the case study.