Douwe Egberts – Douwe Egberts and More
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
Mexico is the country with the highest obesity rate in the world. To help tackle this issue food multinational Nestlé came up with this integrated campaign containing several creative ideas: from a line of cool goodies that make healthier living fun for children to a prime time tv show. The results were massive and the campaign became sort of a national movement. The case video is certainly worth watching.
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
This well-done, sophisticated social media campaign by the Belgium brewer Stella Artois is certainly worth checking out. To promote their sponsorship of the Cannes Film Festival advertising agencies Mother ...
With the The Coke Dance Vending Machine people have the chance to impersonate the Korean boy band 2PM. The better they dance, the more bottles of Coke they are ...