LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
Mexico is the country with the highest obesity rate in the world. To help tackle this issue food multinational Nestlé came up with this integrated campaign containing several creative ideas: from a line of cool goodies that make healthier living fun for children to a prime time tv show. The results were massive and the campaign became sort of a national movement. The case video is certainly worth watching.