Coca-Cola – Happiness Table
Coca-Cola added a new feelgood stunt to its Happiness-focused marketing platform. After the Happiness Truck and the Happiness Machine this is one designed to bring together strangers over a ...
Mexico is the country with the highest obesity rate in the world. To help tackle this issue food multinational Nestlé came up with this integrated campaign containing several creative ideas: from a line of cool goodies that make healthier living fun for children to a prime time tv show. The results were massive and the campaign became sort of a national movement. The case video is certainly worth watching.