Netflix – Benches of Hope

In run-up to the launch of the final season of Afterlife, Netflix has installed 25 permanent benches in parks across the UK to promote healthy conversations around mental health. Benches play an integral part of some of the most memorable moments in the comedy-drama series, as well as serving as important places for reflection and remembrance in our day-to-day life. The benches – which read ‘Hope is everything’ – feature a QR code that leads people to further emotional support. The campaign exploded in national press and on social media and Ricky Gervais was interviewed on the BBC One Show promoting the Benches of Hope.