As it comes to event marketing, Netflix has a pretty good track record. To promote its gangster epic The Irishman the streaming service threw a public party in which it transported New York’s Little Italy back to 1975. Thousands of people lined up for free food at participating restaurants, free haircuts or beard trims, a special newspaper filled with 1975 stuff and a fleet of old Cadillac’s
Ecuador has everything to offer tourists, yet Ecuadorians rarely travel inside. To cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties the Ministry of ...
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
Since 2005 Shell helps the scientists of the Van Gogh Museum with technical knowledge and inventions. Their research provided a great insight into Van Gogh’s way of working, as ...