Philips – Mother’s Energy
In honor of Mother’s Day in Argentina (Oct 15) Philips came up with an inspiring idea to celebrate the energy that moms evince during their daily lives. They asked ...
Off the back of its acclaimed international campaign The Truth Is Worth It – which placed its biggest global scoops under the spotlight – The New York Times is eager to show that there’s no place like home. In the experimental activation The Truth Is Local it transformed a series of storefronts in the city’s five boroughs to highlight a story uncovered by the Times. From inequality in public schools in the Bronx to the tragedy of a young woman in Queens. As part of the storefront takeovers, visitors will be able to use QR codes to access voice recordings of the reporters involved in the stories.