New York Times – The Truth Is Local

Off the back of its acclaimed international campaign The Truth Is Worth It – which placed its biggest global scoops under the spotlight – The New York Times is eager to show that there’s no place like home. In the experimental activation The Truth Is Local it transformed a series of storefronts in the city’s five boroughs to highlight a story uncovered by the Times. From inequality in public schools in the Bronx to the tragedy of a young woman in Queens. As part of the storefront takeovers, visitors will be able to use QR codes to access voice recordings of the reporters involved in the stories.