Bloemen.nl – Mother’s Day. Don’t Forget It
This is an engaging guerrilla campaign by Bloemen.nl (online shop for flowers) in Holland. Because too many people in Holland forget about Mother’s Day Bloemen.nl presented living bouquets in ...
In the Dominican Republic an average of 37 children a year die from being left alone in hot cars. To confront this danger, the Nestlé milk brand Nido created a low-cost safety device that prevents parents from forgetting their children. Umbilicar was a huge success: in one week, over 10,000 units were distributed and massive press coverage has led to an additional 300,000 units to be under production. During the campaign period Nido’s sales grew with a stunning 27%.