HomePlus – Virtual Subway Store
The rebranded supermarket chain HomePlus faced a tough challenge. Their mission was to attack market leader E-mart in In South Korea without opening many more stores. They came up ...
In the Dominican Republic an average of 37 children a year die from being left alone in hot cars. To confront this danger, the Nestlé milk brand Nido created a low-cost safety device that prevents parents from forgetting their children. Umbilicar was a huge success: in one week, over 10,000 units were distributed and massive press coverage has led to an additional 300,000 units to be under production. During the campaign period Nido’s sales grew with a stunning 27%.
The rebranded supermarket chain HomePlus faced a tough challenge. Their mission was to attack market leader E-mart in In South Korea without opening many more stores. They came up ...
This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to ...
The Impossible Burger is a 100% veggie burger that smells, cooks and tastes like ground beef from cows. It comes from a Silicon Valley start-up on a mission to ...