Coca-Cola – Wish in a Bottle
Good advertising is a form of sorcery and Coca-Cola understands that. During the Summer Love in Israel Coke created a unique bottle and handed it out to some young ...
In the Dominican Republic an average of 37 children a year die from being left alone in hot cars. To confront this danger, the Nestlé milk brand Nido created a low-cost safety device that prevents parents from forgetting their children. Umbilicar was a huge success: in one week, over 10,000 units were distributed and massive press coverage has led to an additional 300,000 units to be under production. During the campaign period Nido’s sales grew with a stunning 27%.
Good advertising is a form of sorcery and Coca-Cola understands that. During the Summer Love in Israel Coke created a unique bottle and handed it out to some young ...
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s ...
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...