Nike Air – Graffiti Stores

18 July 2019 | Durables

Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art collective InstaGraffiti. Artists updated well-known graffiti characters in São Paulo’s street scene with the most coveted Air Max models. Sneaker fans could obtain the shoes by visiting the walls and unlocking purchase at Nike.com. The murals increased visits to Nike.com by 22% and the activation had a 80-million social media reach.

25 March 2009 |

Škoda Fabia – Colorstudio

The new Škoda Fabia is a very colorful car. The Czech company emphasizes this message with this virtual color studio where two men in no time paint a Fabia ...
21 December 2016 |

Volvo Trucks – The Flying Passenger

The Flying Passenger is a new chapter in the acclaimed and awarded Volvo Trucks Tests campaign. In this epic precision stunt a Volvo FH truck is towing a paraglider ...
22 June 2012 | Durables

Adidas – Ready to Run

Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...