Nike Air – Graffiti Stores

18 July 2019 | Durables

Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art collective InstaGraffiti. Artists updated well-known graffiti characters in São Paulo’s street scene with the most coveted Air Max models. Sneaker fans could obtain the shoes by visiting the walls and unlocking purchase at Nike.com. The murals increased visits to Nike.com by 22% and the activation had a 80-million social media reach.

27 April 2012 | Durables

Samsung Galaxy Note – Holland salutes André Kuipers

With Who is Notasso? Samsung Galaxy Note launched a very effective interactive campaign in The Netherlands. More than 50,000 people used the Facebook app to let their pictures mash ...
09 June 2015 | Durables

Billboard Fun

This week we ran into two nifty billboards we’d like to share with you. In one of them Fiat promotes its new parking assistant with an interactive screen that ...
09 March 2010 | Durables

Philips – Parallel Lines

Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to ...