Nike Air – Graffiti Stores

18 July 2019 | Durables

Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art collective InstaGraffiti. Artists updated well-known graffiti characters in São Paulo’s street scene with the most coveted Air Max models. Sneaker fans could obtain the shoes by visiting the walls and unlocking purchase at Nike.com. The murals increased visits to Nike.com by 22% and the activation had a 80-million social media reach.

27 September 2017 |

37.5 Technology – Cliffside Pop-up Shop

Check out the world’s most remote pop-up shop, 6000ft above the ground on the side of the Bastille Wall in Colorado. At this Cliffside Shop outdoor adventurers could get ...
03 July 2019 |

Nike – Mount Olympus

This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European ...
24 August 2016 | Durables

Nike – Unlimited Stadium

Among the skyscrapers of Manila Nike created the Unlimited Stadium: a pop-up running track designed in a shape of a sole print of the Nike LunarEpic Low Flyknit. Through ...