Nike Air – Graffiti Stores

18 July 2019 | Durables

Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art collective InstaGraffiti. Artists updated well-known graffiti characters in São Paulo’s street scene with the most coveted Air Max models. Sneaker fans could obtain the shoes by visiting the walls and unlocking purchase at Nike.com. The murals increased visits to Nike.com by 22% and the activation had a 80-million social media reach.

13 July 2012 | Durables

Volkswagen – Up Holland Up

In this cheerful campaign Volkswagen Holland is looking for the biggest orange fans to cheer Dutch athletes on the olympic podium in London. They invented a special version of ...
08 March 2016 | Durables

Reebok – ZPump Speed Cam

Passers-by run as fast as they can past a billboard with a built-in speed camera in one of the busiest streets in Stockholm. Who goes faster than 17 kilometers ...
22 November 2019 | Durables

Peugeot – Recycle the noise, silence the city

Our cities are getting louder and noise pollution appears to be one crucial and societal issue. Starting from that point, Peugeot has imagined a solution to recycle the noise ...