Nike Air – Graffiti Stores

18 July 2019 | Durables

Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art collective InstaGraffiti. Artists updated well-known graffiti characters in São Paulo’s street scene with the most coveted Air Max models. Sneaker fans could obtain the shoes by visiting the walls and unlocking purchase at The murals increased visits to by 22% and the activation had a 80-million social media reach.