Nike Air – Graffiti Stores

18 July 2019 | Durables

Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art collective InstaGraffiti. Artists updated well-known graffiti characters in São Paulo’s street scene with the most coveted Air Max models. Sneaker fans could obtain the shoes by visiting the walls and unlocking purchase at Nike.com. The murals increased visits to Nike.com by 22% and the activation had a 80-million social media reach.

04 October 2013 | Durables

Samsung Galaxy S4 – The Smart Phone Line

Every time a new smartphone is launched, people wait in line in front of stores to be the first to get the new device. Great free publicity for your ...
05 October 2012 | Durables

Sony Xperia – Tablet Tackle Dixons

A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...
13 July 2015 | Durables

Pictionary – Cloud Sketch

Once in a while you come across a campaign that is so lovely that you just have to share it. Like this look-up-to-the-clouds-stunt from Guatemala for the iconic board ...