Nike Air Jordan – Last Shot Simulator

18 February 2015 | Durables

To celebrate the anniversary of the Air Jordan basketball fans in New York were treated to an epic brand experience. The Last Shot Simulator mixes video game with real-life action. As soon as the experience kicks off white walls come to life and the floor transforms into a basketball field. For a few moments people could feel what it’s like to stand in Michael Jordan’s shoes. Read more about this immersive case in this article on Wired.