Nike – Breaking 2

08 May 2017 | Durables

For the last 7 months Olympic champion Eliud Kipchoge had one goal: become the first to break 2 hours in the marathon. Last weekend he ran for his life on the Italian Monza circuit in the apotheosis of pioneering Nike’s Breaking2 program. Kipchoge finished with an impressive 2:00:25, but regardless of the outcome the Breaking2 project has generated a marketing platform for Nike’s new Zoom Vaporfly shoes unlike few others.

 

20 September 2013 | Durables

Volvo Trucks – The Hamster Stunt

A video about a new steering system for trucks? Not exactly the recipe for a sexy viral. But with a little bit of creativity everything is possible. Volvo Trucks ...
21 May 2015 |

Volkswagen’s Pedestrian Detection

The best way to explain a new technology is to show how it works. That’s the idea behind this fun advertising stunt for Volkswagen’s Pedestrian Detection system in a Spanish cinema....
08 February 2009 |

Björn Borg – Let’s Break Up

Björn Borgs new online campaign has nothing to do with Swedish underwear. But who cares? The concept ‘Breaking up in the name of love’ is very witty and interactive ...