Nike – Breaking 2

08 May 2017 | Durables

For the last 7 months Olympic champion Eliud Kipchoge had one goal: become the first to break 2 hours in the marathon. Last weekend he ran for his life on the Italian Monza circuit in the apotheosis of pioneering Nike’s Breaking2 program. Kipchoge finished with an impressive 2:00:25, but regardless of the outcome the Breaking2 project has generated a marketing platform for Nike’s new Zoom Vaporfly shoes unlike few others.

 

29 October 2014 | Durables

OLD NAVY – SELFIEBRATION MACHINE

Are you already getting fed up with all the selfie activations lately? This one by Old Navy is too good not to share. To celebrate its 20th birthday the ...
16 July 2013 | Durables

Philips – You Need to Hear this Table

In this experimental campaign pub tables are transformed into interactive music installations. For several popular East London pubs Philips designed arty tables with illustrations that were meaningful to the ...
21 December 2016 | Durables

Volvo Trucks – The Flying Passenger

The Flying Passenger is a new chapter in the acclaimed and awarded Volvo Trucks Tests campaign. In this epic precision stunt a Volvo FH truck is towing a paraglider ...