Sky – Polar Bear in London
A life-sized polar bear that takes a trip through the cold streets of London. Is it really real or just your imagination? Very cool stunt to promote the new ...
Chalking slogans on the road has been a long tradition in the Tour de France. Nike en Livestrong (the Lance Armstrong Foundation) transport this tradition into the 21e century. With Twitter or sms fans across the world can send messages of hope. A specially designed ‘chalkbot’ draws the message with dissolvable paint on the track where the cyclists pass that day. On Google Maps you can see where exactly where.