Aviva – You are the Big Picture
Aviva is not the first insurance company that wants to emphasize that it’s all about people. But in the interactive campaign You are the Big Picture the global firm ...
Chalking slogans on the road has been a long tradition in the Tour de France. Nike en Livestrong (the Lance Armstrong Foundation) transport this tradition into the 21e century. With Twitter or sms fans across the world can send messages of hope. A specially designed ‘chalkbot’ draws the message with dissolvable paint on the track where the cyclists pass that day. On Google Maps you can see where exactly where.