Nike – Chalkbot

28 July 2009 | Services

Chalking slogans on the road has been a long tradition in the Tour de France. Nike en Livestrong (the Lance Armstrong Foundation) transport this tradition into the 21e century. With Twitter or sms fans across the world can send messages of hope. A specially designed ‘chalkbot’ draws the message with dissolvable paint on the track where the cyclists pass that day. On Google Maps you can see where exactly where.