Chalking slogans on the road has been a long tradition in the Tour de France. Nike en Livestrong (the Lance Armstrong Foundation) transport this tradition into the 21e century. With Twitter or sms fans across the world can send messages of hope. A specially designed ‘chalkbot’ draws the message with dissolvable paint on the track where the cyclists pass that day. On Google Maps you can see where exactly where.
Ecuador has everything to offer tourists, yet Ecuadorians rarely travel inside. To cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties the Ministry of ...
In run-up to the launch of the final season of Afterlife, Netflix has installed 25 permanent benches in parks across the UK to promote healthy conversations around mental health. ...
This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light ...