Nike – Film Room

20 February 2012 | Durables

In this innovative, multi-layered campaign Nike connects famous basketball pros with the kids who adore them. The Film Room is a high tech interactive experience that helps young players to reproduce signature moves from NBA-stars. When finished they get a cool Nike wannahave for their bedroom wall. Look here for the case study.

16 October 2015 | Durables

Toyota – The Barista Project

Breaking news from Toyota. Its new Kinetic Energy Recovery System takes the energy that is wasted when speeding down a car and reuses it to accelerate again. To explain ...
14 August 2015 |

Samsung – Recharge Yourself

The new Samsung Galaxy S6 offers wireless charging. To promote this new feature Samsung asked the Belgian ‘upcycling artist’ Evy Puelinckx to turn unused cable spaghetti into new design ...
27 March 2018 |

Nike – Reactland

In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...