ASICS – Treadmill Challenge
Ryan Hall, America’s fastest marathoner, runs an average of 4:46 a mile. How long they can ordinary people keep up at his pace? To promote its sponsorship of the ...
In this innovative, multi-layered campaign Nike connects famous basketball pros with the kids who adore them. The Film Room is a high tech interactive experience that helps young players to reproduce signature moves from NBA-stars. When finished they get a cool Nike wannahave for their bedroom wall. Look here for the case study.