Honda – Project Drive-In
In less than three months, the majority of American drive-in theatres will face closure with the movie industry’s switch from film to digital. With Project Drive-In Honda tries to ...
‘We don’t do advertising, we do cool stuff.’ Nike puts its money where its mouth is with the fabulous Football Training App for the iPod and iPad. Football lovers get exclusive access to the training secrets of the best players and coaches in the world so they can improve their own skills. Of course Nike uses its famous faces like Cristiano Ronaldo, Fernando Torres and Cesc Fabregas. The tool is a great example of state of the art interactive marketing. This video shows how it works.