Nike – Fuel Missions
For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
‘We don’t do advertising, we do cool stuff.’ Nike puts its money where its mouth is with the fabulous Football Training App for the iPod and iPad. Football lovers get exclusive access to the training secrets of the best players and coaches in the world so they can improve their own skills. Of course Nike uses its famous faces like Cristiano Ronaldo, Fernando Torres and Cesc Fabregas. The tool is a great example of state of the art interactive marketing. This video shows how it works.