Nike – Frozen Art Installation

16 October 2012 | Durables

This event by Nike in LA must have been an insane amount work, but the result certainly is amazing. For the launch of the new Jordan CP3 basketball shoe an entire chain of Los Angeles Clippers star Chris Paul body doubles told a spectacular story. Everything took place live on Venice Beach. Look here for the viral. Wow!
 

26 September 2018 |

Bjorn Borg – Swap Drugs for Sportswear

Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...
08 March 2016 | Durables

Reebok – ZPump Speed Cam

Passers-by run as fast as they can past a billboard with a built-in speed camera in one of the busiest streets in Stockholm. Who goes faster than 17 kilometers ...
23 February 2013 |

Sony – AR Headphone Music Festival

To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters ...