Nike – Fuel Missions

21 December 2012 | Durables

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game powered by your everyday movement. Curious? Look here for the trailer and here for the game.

10 June 2014 | Durables

Volkswagen – Eyes on the Road

Using a smartphone behind the wheel costs lives. In Hong Kong, Volkswagen helped to warn people for this peril with a technologically savvy and extremely effective activation. Check out ...
02 February 2009 | Durables

Toyota iQ – Fun celebrity race

To prove how easy to use and fashionable their new city car is, Toyota organized a fun celebrity race during the Amsterdam Fashion Week. In the presence of journalists ...
21 February 2012 | Durables

PlayStation – Shoot my Truck

Social communities with die-hard fans are crucial for a successful launch of new video game. To get their attention you have to come up with epic out of the ...