Nike – Fuel Missions

21 December 2012 | Durables

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game powered by your everyday movement. Curious? Look here for the trailer and here for the game.

18 August 2010 | Durables

Samsung – Superswypers

Will Swyping be the digital hype of 2010? Samsung sure hopes so. They integrated the patented technology that provides a faster way to input text on touch-screens in their ...
28 November 2019 |

The North Face – Enjoy Air Down

In the past The North Face showed that it understands how you can translate that adventurous outdoor vibe into an energy-pumping live experience. To promote its new jackets the ...
05 November 2012 |

Adidas – Interactive Window Shopping

With this great case Adidas explores the boundaries of interactive window shopping. At one of its stores in Nürnberg, Germany, passersby could browse the collection, try out clothes on ...