Nike – Fuel Missions

21 December 2012 | Durables

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game powered by your everyday movement. Curious? Look here for the trailer and here for the game.

04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...
20 January 2015 |

DJ QBert – Conductive Ink Album Cover

This album cover by the American DJ QBert is a great example of the creative things you can do with conductive ink technology. By touching the album cover people ...
29 December 2017 |

Samsung – Winter Wonderland

The sweetest Christmas activation of the year found place in Milwaukee. There Samsung converted an abandoned mall into a holiday haven for kids who could really use one. They ...