Nike – Fuel Missions

21 December 2012 | Durables

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game powered by your everyday movement. Curious? Look here for the trailer and here for the game.

21 May 2015 | Durables

Volkswagen’s Pedestrian Detection

The best way to explain a new technology is to show how it works. That’s the idea behind this fun advertising stunt for Volkswagen’s Pedestrian Detection system in a Spanish cinema....
04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...
29 December 2017 | Durables

Samsung – Winter Wonderland

The sweetest Christmas activation of the year found place in Milwaukee. There Samsung converted an abandoned mall into a holiday haven for kids who could really use one. They ...