Nike – Fuel Missions

21 December 2012 | Durables

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game powered by your everyday movement. Curious? Look here for the trailer and here for the game.

04 October 2013 | Durables

Samsung Galaxy S4 – The Smart Phone Line

Every time a new smartphone is launched, people wait in line in front of stores to be the first to get the new device. Great free publicity for your ...
04 August 2015 |

Preview Magazine – Fashion is Power

An umbrella becomes a spear; a designer bag turns into a shield. If necessary fashion items can be pretty good weapons of self-defence. In the Philippines, where lots of ...
04 January 2017 | Fastmovers

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...