Nike – Hyper Court

21 December 2017 | Durables

With the multiple Cannes Lion-winning race track Unlimited Stadium Nike gave us a look in the future of athletics. Last week the brand again launched a high-tech sports playground in the Philippines. With the Hyper Courts Nike brings digital content to beautifully painted physical basketball courts. Each court unlocks exclusive content direct to mobile web, including training drills, elevated member activities and the best of Nike global basketball videos that will help them with their game.

 

08 December 2016 | Durables

BLACK+DECKER – FLOOR99.9

The new Black & Decker steam cleaners eliminates 99.9% of all bacteria. To create a buzz around the launch of these products Black & Decker opened a pop-up restaurant ...
25 October 2009 | Durables

Volkswagen – The Fun Theory

How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
13 September 2018 | Durables

Mini – Created in a Countryman

Turns out, the MINI Countryman isn’t so mini. To artfully illustrate that the 2019 model has enough space for the biggest adventures, MINI teamed up with stop-motion animator Kirsten ...