Mattel Games – Shopping Mall Surprise
Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy ...
Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea of the game is becoming the most successful football player in the world. You can train your character online (with Facebook) and offline. If we believe the buzz on the net, I AM Playr is going to set a new standard for gaming and the way (sport)brands communicate with consumers. We look forward to the results.
Brandactivation.nl wishes everybody a successful and creative 2011!