Nike – I AM Playr

30 December 2010 | Durables

Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea of the game is becoming the most successful football player in the world. You can train your character online (with Facebook) and offline. If we believe the buzz on the net, I AM Playr is going to set a new standard for gaming and the way (sport)brands communicate with consumers. We look forward to the results. wishes everybody a successful and creative 2011!