IKEA – Launch Catalog
IKEA celebrated the annual launch of its world famous catalog in Singapore and Malaysia with a nine-day event. A clever link with Facebook created a social media buzz. Look ...
This summer Nike conquered the streets of Moscow with an high-energy mix of social and guerrilla marketing. First they searched Instagram for photos of Russian women doing impressive athletic stuff. The coolest pics were given a new life as stencil art (after they xxx privacy issues) and this street magic motivated other women to share their own athletic selfies. The result was an avalanche of Instagram posts starring powerful women and Nike. Check out the case video, it’s a must-watch.
IKEA celebrated the annual launch of its world famous catalog in Singapore and Malaysia with a nine-day event. A clever link with Facebook created a social media buzz. Look ...
To demonstrate the reliability of its printers, Canon asked a 19-person orchestra to perform Beethoven’s 7th Symphony. But instead of reading sheet music on a stand, 19 imageCLASS printers printed ...
To remind amateur sailors of dangers at sea, and promote its new flotation jacket, French water sports brand Tribord launched WAVE, a cool looking canned beverage. Passers-by in a ...