Nike – Instaposters

This summer Nike conquered the streets of Moscow with an high-energy mix of social and guerrilla marketing. First they searched Instagram for photos of Russian women doing impressive athletic stuff. The coolest pics were given a new life as stencil art (after they xxx privacy issues) and this street magic motivated other women to share their own athletic selfies. The result was an avalanche of Instagram posts starring powerful women and Nike. Check out the case video, it’s a must-watch.